Wild Side focuses on making your time at the beach enjoyable and memorable. Our family owned business offers a wide range of products and services while keeping a comfortable atmosphere. With this range, we hope to cater to your way of enjoying the day, whether that means casual shopping, beach toys for fun in the sun, or rentals to enjoy around town and in the water.

For those looking for unique offerings from small businesses, Wild Side becomes an essential stop along Flagler Ave. We offer exclusive items not found anywhere else in town; from souvenirs to fashion to beachwear. Among our souvenirs, you'll find a variety of picture frames, candles, magnets, coffee cups, and much more. Most of our items are labeled with New Smyrna Beach and make great gifts. Our fashion selection offers some of the season's best dresses and tops; a wide variety of plain, printed, and embroidered sweaters and hoodies; and a selection of hats and accessories to match. With the largest variety of beachwear in town, we carry brand name swim suits, such as Body Glove, Salt Life, and Guy Harvey, as well as a number of competitive lines. Our other beachwear includes tee- shirts, shorts, sun dresses, cover ups, sunglasses, and footwear.

Our beach accessories and rentals aim to make your stay at the beach more enjoyable by offering beach chairs, toys, boogie boards, and towels. With beach chairs ranging from simple and cheap to multi-functioned and durable, our chairs will make a day of lounging about much more comfortable. If you prefer a more active day at the beach, browse through our beach toys and accessories to help make a fun day. Buckets, water guns, inflatables, and boogie boards are just a few of the options available. Alternatively, check out our vehicle rentals to feel the breeze as you drive down the road, allowing you to take the kids for a fun ride around the island.